ISPN launched a visual revamp of its branding, highlighting a fresh take on its vision of innovation, reliability and long-lasting partnerships.
The new design consists of changes to the logo word mark and icon. The change, a departure from the logo ISPN has had since 1994, is to offer a bold, new mark heading into its second quarter-century of business. The logo transformation updates the iconic ISPN sail, used since the days of dial up, to a more modern image of a globe and fiber optics. The update within the icon represents not only the modern technology of today, it also symbolizes wheat stalks, a nod to the location of ISPN and the market it serves.
Similarly, the new bold colors, easy navigation and simple to access information are attributes that align with ISPN’s NetEngine software, the most intuitive and user-friendly HelpDesk and ISP provisioning software in its market.
“We are proud at ISPN that we continue to be a leader in our market providing, supporting and adapting to new technologies. Over the past quarter century, we have evolved to ensure improved opportunities for our Partners and offered a consistent high-quality solution for support and management needs. This latest refresh of our brand is consistent with that,” stated Charlie Brenneman, ISPN’s VP and Director of Operations.
The refresh of brand and website coincides with an expansion of ISPN’s offices and call center in Lenexa, Kansas. ISPN’s aggressive growth over the past five years has been through relationships with partners in rural telecom and cable operators, as well as municipalities beginning to deploy broadband. As the company continues to grow, leadership has made several changes to keep up with demand and plan for the future.
Since 1994, ISPN has provided managed Internet solutions and helpdesk services to broadband providers nationwide. With its innovative and customizable platforms, ISPN’s transparent solutions allow organizations to take advantage of economies of scale and improve quality and performance of their IT operations and end user services. For more information please visit http://www.ispn.net, LinkedIn, and follow @ISPNtweets.